Microsoft-Yahoo Approved By US Department of Justice
on Feb 22in News, Search Engine News tagged Google, Microsoft, Search Engine News, Yahoo by jamesThe US Department of Justice and the European Commission has already cleared the partnership between Microsoft and Yahoo after almost eight months. Countries like Australia, Brazil and Canada have also agreed the terms. However the MicroHoo deal is still being worked out with the regulators in Japan, Korea, and Taiwan.
Microsoft CEO Steve Ballmer stated:
I believe that together, Microsoft and Yahoo will promote more choice, better value and greater innovation to our customers, as well as to advertisers and publishers.
Under the terms of the 10-year deal:
> Microsoft will be able to select any of Yahoo’s search technologies and a number of key employees.
> Yahoo will adopt Microsoft’s Bing search engine. Engineers will begin integration shortly and hope to have the work completed by the end of 2010 in the US. Other territories will follow soon after.
> Although Microsoft will provide the back-end technology, Yahoo will control how results are presented on their own site.
> Yahoo will concentrate on selling premium search advertising and will receive 88% of the revenue raised.
> The future for Yahoo search-related projects such as BOSS (Build your Own Search Service) and YQL (Yahoo Query Language) are uncertain, however, Microsoft is unlikely to abandon popular systems which increase market share.
The merging of Microsoft-Yahoo will direct compete with Google. The collaboration of the two search engine will greatly enhanced user experience. Either Microsoft or Yahoo has never achieved success in competing with the world’s search engine giant: Google.
The partnership was taken heartily by NASDAQ investors. Microsoft and Yahoo shares rose 1.2% and 0.7% respectively. But Google also increased by 1.1%, so there’s low business intelligence to be found from those numbers.
In the United States market Google has a market share of 65%, while Yahoo and Bing search engine is 17% and 11% respectively. In the United Kingdom, Google has almost 90% of searches.
Do you think Microsoft and Yahoo can increase their market share in the search engine arena?
In my opinion this will lessen the developers work when it comes to search engine optimization. We will now be concentrating to only two search engine algorithm instead of three. Of course Google’s algorithm will be top priority because of the 65% market share.
What do you think?
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